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Vangelis: Mythodea
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Yo-Yo Ma: Classic Yo-Yo
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Classic Yo-Yo


Sony Classical Newsletter

Volume 4, Number 43
Wednesday, November 7, 2001

IN THIS ISSUE: The Season of Change

    FROM THE PRESIDENT
  • Read Peter Gelb's recent NY Times OpEd

    FREE MUSIC
  • Classic Yo-Yo
  • Perpetual Motion and The American Seasons

    CLASSICAL NEWS
  • Rachmaninoff -- Ax/Bronfman -- In Stores Now!!
  • Hilary Hahn Tour Postcards: Albuquerque, NM
  • World-Premiere Performance of The American Seasons
  • Vangelis wins IFPI Platinum Europe Award
  • Keeping Up with Change

    BROADWAY NEWS
  • The Best Musicals under One Roof

    SONY CLASSICAL RADIO SHOW
  • An Inspiring 3-hour Line-up!

FROM THE PRESIDENT
October 24, 2001

Mr. John Rockwell
Editor, Arts & Leisure
The New York Times
229 West 43rd Street
New York, NY 10036

Dear John,

Anthony Tommasini's article in last Sunday's The New York Times is disheartening in its lack of understanding about the classical record industry, the misinformation it imparts and in the way it ignores the positive measures being undertaken to stimulate the public with new recording repertoire. It seems that from Mr.Tommasini's critical perspective, the classical record industry should be expected to exist with practically no audience or compensation, an unfortunately naive recipe for failure.

One example of the article's misinformation is the observation that classical records are being sold on consignment for the first time; in fact, recordings (pop and classical) are traditionally sold with returns privileges to the retailer, and this has been the case for years. The assertion that classical records have always been specialty items for small numbers of informed buyers is also incorrect; classical recordings have been very much a part of the mainstream of the recording industry from its beginnings, selling millions of recordings on an annual basis for a large part of the past century. (It has only been in recent years - as consumers tired of hearing the same repertoire recorded - that sales of traditional repertoire declined and the major record companies were forced to re-focus their artistic vision, becoming more entrepreneurial in the process). There is also misleading information about the costs of recordings; while it is true that the manufacturing costs of CDs are lower than ever, this represents only a tiny fraction of the actual costs of recording, producing and marketing a CD so that more than a handful of consumers will be inspired to listen to it.

One of Mr. Tommasini's more significant and erroneous assertions, and one which I find personally offensive, is that Sony Classical -- the label of which I am president --- has lost its artistic direction in its pursuit of making money. While it is certainly true that any for-profit business must generate a profit to stay in operation, the fact of the matter is that Sony Classical has been responsible for the creation of new and vibrant repertoire in its recordings and related concert and television events in recent years and that they have had a significant and positive impact on the public.

Sony Classical has actually commissioned major new works by important composers - something that classical record labels of the past rarely, if ever, did. Among our commissioned composers are Tan Dun, Pulitzer Prize winner John Corigliano, and Avery Fisher Prize winner Edgar Meyer and we have found creative and stimulating ways to place them and their works in the center of our cultural lives --- Dun and Corigliano through their scores for the Academy Award winning films Crouching Tiger, Hidden Dragon and The Red Violin and Meyer through recordings, concert and television appearances that have resulted in the distribution of hundreds of thousands of copies of his Appalachia Waltz and Appalachian Journey CDs, which he composed and arranged together with Mark O'Connor.

Sony Classical has made significant investments and efforts in producing public television specials (our recent television concert from Central Park of Joshua Bell and The New York Philharmonic performing arrangements of Leonard Bernstein compositions that we commissioned is a good example) and in the funding of concerts to help bring this new music to the public.

In his article, Mr.Tommasini singles out our new Christmas recording, Our Favorite Things, as a damning example of our desire for "anything for money." Well, we're proud of this recording, and do not believe that popular appeal, commercial success, and artistically pleasing performances are mutually exclusive. Our Favorite Things contains all new and artful arrangements by Jorge Callendrelli, a wonderful arranger of a variety of works, ranging from classical to Latin to popular music. Although the article makes it appear that this might be our only current release, we actually have our usually well rounded release schedule this month and next, consisting of new recordings of French arias by tenor Marcelo Alvarez; Italian arias by soprano Jane Eaglen, Esa-Pekka Salonen's LA Variations - first recordings of his own compositions; Bela Fleck's Perpetual Motion, an album of all new arrangements of classical music with guest artists Joshua Bell, John Williams and Edgar Meyer, new recordings of Stravinsky and Brahms violin concertos by Hilary Hahn with the Academy of St. Martin in the Fields; a new recording of Il Trovatore from La Scala; and Emanuel Ax and Yefim Bronfman in their recording of Rachmaninoff Suites for Two Pianos.

Perhaps misunderstanding that art and commerce can be successfully married, Mr. Tomassini cites the glory years of Columbia Masterworks (the former entity of Sony Classical) as an example of how a classical record label should be conducting its business today. After all, Tomassini argues, Goddard Lieberson, the visionary record executive who ran it, was "a trained composer and a critic."

Well, Lieberson was great, not necessarily because he was a critic, but largely because he understood and supported the balance between art and commerce. After all, it was Lieberson who championed Columbia's investment in and recording of My Fair Lady, which not only was an artistic triumph, but also transformed the fortunes of his record label at the time and helped contribute to his legendary status today.

Earlier this year, we joined forces with Mel Brooks and recorded his incomparable musical, The Producers - perhaps the greatest Broadway success since My Fair Lady. We also produced the lauded cinema verite film of the recording sessions that was seen by an audience in the millions on PBS (incidentally providing significant "pledge" and fundraising opportunities for public television) and that will soon be seen on television throughout the rest of the world. Did we do it to make money, as well as art? Yes. Is that bad? No.

The true future of the classical record industry - and classical music, too - will come from new and more frequent surges of mainstream creativity that will be conceived to appeal to the public, and which the record companies, symphony orchestras, opera companies, concert halls and that even the critics, too, should be encouraging with all their powers.

In the spirit of fairness, I hope that you will print this letter in its entirety in the next issue of the Sunday Arts and Leisure section. Thanks.

Best wishes,


Peter Gelb

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FREE MUSIC

Classic Yo-Yo
BBCMusicMagazine.com is giving away five signed copies of Classic Yo-Yo for a limited time only.

Perpetual Motion and The American Seasons
The grand prize: 1 signed copy of Mark O'Connor's The American Seasons CD. 2 First prizes: one Bela Fleck Perpetual Motion CD AND one Mark O'Connor The American Seasons CD. Sign up today!

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CLASSICAL NEWS

Rachmaninoff -- Ax/Bronfman -- In Stores Now!!
For the first time, Grammy award-winning pianists Emanuel Ax and Yefim Bronfman combine poetic lyricism, tension and character to produce a spectacular performance of Rachmaninoff: Symphonic Dances and Suites for 2 Pianos. Go sample it here.

Hilary Hahn Tour Postcards: Albuquerque, NM
"On Monday I went hiking. The altitude didn't prove to be too much of a problem for me, contrary to what I expected: it was a little hard to get enough oxygen during the first 45 minutes of the hike, but after that, my body adjusted and I fell into a rhythm."
Read more!

Look for Hahn's highly praised new album Brahms/Stravinsky Violin Concertos in stores next week!! Also, stay tuned for the launch of the all NEW HilaryHahn.com.

World-Premiere Performance of The American Seasons
Mark and the Metamorphosen Orchestra are featured on NPR's SymphonyCast this week for the world-premiere performance of The American Seasons. The Web site will be live on Friday. Don't forget to tune in!

On the Road with Mark O'Connor: Week IV
"A Melungeon briefly, is a person who is of Turkish and Middle Eastern descent and whose family has lived in the Appalachia's since the 1500's. It is an amazing existence Largely kept out of the public knowledge. Incidentally I am working on music that will feature Melungeon culture as inspiration." Read Mark's thoughts from the road in his regularly updated online diaries.
http://www.Mark-Oconnor.com

Download The American Seasons ecard.

Vangelis wins IFPI Platinum Europe Award
Vangelis has been honored with an IFPI Platinum Europe Award after his compilation album Portraits (So Long Ago, So Clear) passed the 1 million mark in European sales. Listen to his new album here:
Mythodea.com

Keeping Up with Change
If you have not yet taken a look and listen to the latest additions to the Sony Classical repertoire, don't miss out:
Our Favorite Things
Béla Fleck: Perpetual Motion


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BROADWAY NEWS

The Best Musicals under One Roof
A collection of favorite award winning musicals on one Web site. Catalog highlights include "Annie", "Kiss Me Kate", "South Pacific" and for the first time on CD, Hal Holbrook in "Mark Twain Tonight" Stay tuned!
BroadwayMasterworks.com

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SONY CLASSICAL RADIO SHOW


An Inspiring 3-hour Line-up!
Not fully satiated with the Web site audio samples of Sony Classical artists? Fill your mind's eye with the complete tracks of recent classical, crossover and soundtrack releases. Tune in to the Sony Classical Radio Show and listen for the full three hours, or hit your Windows MediaPlayer fast-forward button to jump ahead to the next genre hour.

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